Color can be used to influence clients’ emotions and perceptions of goods and services. The colors we see influence what we feel, whether we realize it or not. From infancy, when our eyes first perceive color, we start to formulate feelings about them. Colors can also affect how people perceive us. This is why the color choices you make for your company’s branding are so important.
Today I’ll focus on some favorites: blue, red, yellow, and green.
Blue is the color of trust, integrity and communication. The color blue is highly favored by the conservative, corporate business world to help build customer loyalty. Much like an open blue sky, this harmonious color creates the impression of a space that is conducive to one-on-one communication. This is a great color if you want to remain nice and easy. It has been found that workers were more efficient and made less typos in offices that were painted blue. Blue is also known to be a popular color for both genders. Companies such as Facebook and Dell use blue to connect with their consumers in many of these ways.
Red is a very intense color, the color of excitement, aggression, and youth. Red can stimulate the appetite, often being used in restaurants for this purpose. It increases craving for food and other stimuli. Red is also known to have a profound effect on the human body, being shown to increase blood pressure and heart rate. Brands like Coco-Cola and Target use red to excite consumers about their products.
Yellow is the color of optimism, clarity and warmth. This color is known to promote fun and playful products, which make them a great fit for lifestyle and entertainment brands. Yellow’s eye-catching nature captures people’s attention amongst a crowd of other distractions, making it ideal for retail establishments. It is used by companies like McDonald’s and Best Buy to grab and keep their consumers’ attention.
Green this is the easiest color on our eyes. It is the color of peace, growth and health. It can be the color of money and envy, but it also signifies the environment, Mother Earth, and universal love. Just as blue is linked with trust, so is green. Green occupies more space in the spectrum visible to the human eye than most colors and is the most pervasive color in the natural world. Green is used by Whole Foods and the Girl Scouts to communicate concepts like trustworthiness to their consumers.
The right colors for your company’s branding are an important choice that will communicate a message, whether spoken or unspoken. Be sure your branding is telling your clients the story you want them to hear!