Blog Post

19 January 2016

The Juice Story: We Said “Yes” to Rebranding

Once upon a time, a company named Juice was created.

  • We were a company with three women, and we had one major industry source for our business.
  • Over time, the services we offered expanded beyond graphic design to include print.
  • Then we expanded our client base – we no longer served one industry but many.
  • Then our services expanded again to include Web design.
  • As our number of clients grew, so did our team. Now, we have a team of men and women.

When we stopped to reflect, we realized it was time for a rebrand. Actually, when I look at the list I’ll share with you in my next blog post, we could check off four out of five boxes to determine if it was time to rebrand. The conclusion: it was definitely time to rebrand Juice!

We talked about what was important to us … we knew we definitely were keeping our icon and that we wanted a clean, crisp look. We talked about who our audience was and how we wanted to be seen by them. Then once the logo was designed, it was time to focus on the branding. We started with the business card and worked on that until we reached the new look you see today.

We often say we want the business owners we work with to be proud to hand out their business cards. And even though our previous brand was beautiful, it served its time, and we’ve been excited to watch our new brand come to life.

A new logo and branding change many of the things we use on a regular basis, so we started taking care of everything from the Juice pens to our email signature cards to name badges, our website and our social media platforms, etc. It’s been an exciting journey for us … one we often provide for our clients but now it was our time to experience a rebrand. And the great news is that we love it! It not only supercharges the company in terms of our reach, but it supercharges us!

We often say we want the business owners we work with to be proud to hand out their business cards. And even though our previous brand was beautiful, it served its time, and we’ve been excited to watch our new brand come to life. Next time you see me, ask me if I’m proud to give you my new business card. When I answer, “yes,” I’ll give you one too!

Contact Juice today for your rebrand!