As a business owner, so much of your time, energy, and heart are invested in its success. Since it is so close to your heart, it can be difficult to know where to go next with your marketing – even harder to look past your own vision for your company’s marketing to consider someone else’s.
That’s Why We’re Here
Yep. We’re here to lend our expertise, helping you love the way your business looks and reach your full potential. Sometimes that means re-evaluation and adjustment of your branding and marketing. C. S. Lewis gives us some tough love on the subject of remaining where we are.
It may be hard for an egg to turn into a bird: it would be a jolly sight harder for it to learn to fly while remaining an egg. We are like eggs at present. And you cannot go on indefinitely being just an ordinary, decent egg. We must be hatched or go bad. – C. S. Lewis
Here are three somewhat easy ways to help you get unstuck. They are “somewhat” easy because let’s be honest, self-evaluation isn’t always easy.
1. Observe
Take some time to have a thoughtful look around today’s marketing, whether online, print or other media. Observe within your industry and outside of your industry. Notice colors, fonts, imagery, and spacing. How do certain designs make you feel? What do you find yourself drawn to or steering clear of? What trends are you noticing?
Now, take some time to evaluate your own branding within that sphere. You may find that it blends in or stands out in a good way (or a bad way).
2. Know Your Audience
When you started your business, you likely had a specific target market or audience in mind. As your business has grown and changed, your audience may have too. Take some time to consider your current target market. Examine recent reports to confirm that your assumed target market matches actual sales. Does this reveal any untapped potential? Are there markets you’ve been attempting to reach but aren’t?
Now, take some time to consider the effectiveness of your current marketing. You may find it geared toward the wrong audience.
3. Trust the Experts
Take a second to think of a situation where you regretted doing something yourself. Maybe a botched haircut, plumbing job, or auto repair. In some cases, the brokenness is as obvious as a spewing toilet or an overheating car. In other cases, you may have thought (like I once did) that the bangs you cut for yourself looked great. In either case, you’re better off trusting a pro. Just as you hope your customers will trust you.
Now, take some time to consider the experts that you should be trusting and aren’t. You may find some botched bangs.
See! Unsticking your marketing is as easy as 1, 2, 3. Well, somewhat easy. In the words of C. S. Lewis, here’s to hatching or going bad.