The swallow bird is extremely agile. Throughout the years and cultures, it has held many meanings. One of those is being open to going beyond your comfort zone. I think every business owner ends up doing that many times throughout their adventure.
This quote from James Clear says it so well …
"Balancing success and failure is a tricky thing. I'd say 8 or 9 times out of 10, you should be succeeding. Build momentum. Accumulate advantages. Feast on the feeling of success and let it feed your desire to do more. But 1 or 2 times out of 10, you should be failing. Push yourself and reach beyond your current grasp. Force yourself to try uncomfortable things. Occasionally you will surprise yourself and the rest of the time you will learn. Win enough to keep progressing. Lose enough to keep learning."
As we celebrate Juice’s birthday this month, we recognize this balancing act and look forward to beginning our 14th year. May we keep progressing and learning.
We do it for you. Thank you for the opportunity to help you!