Designing and maintaining a website can be tricky to do by yourself especially when trying to stay up on the technology changes and trends. Technology and looks are always evolving, and it is important for your business to have a website that is up to date and that does not fall behind. Don’t fret, that is what we do here at Juice!
Connect to your audience with clear messaging.
First and foremost, connecting to your audience with clear messaging is key for your brand. Once you figure out your target audience, you can start to create messaging that is specifically directed toward them. From here, more clarity will emerge and your brand can begin to blossom further.
Choose the right imagery, colors and fonts.
Your website needs to continue the branding you’ve already developed. And if you want to update your brand, it’s even more important to build that continuity through the visuals of your business.
Branding needs to stay consistent to gain trust from your viewers. Consistency is maintained through similar imagery, color palette, and fonts. This makes your brand thematic and cohesive.
Figure out the best flow.
Flow may seem like a complicated concept, but it has two key components:
Mainly how people navigate your website or in other words keeping it easy to click and scroll through.
Creating a balance of consistency and contrast through pages and sections to develop a functional aesthetic to your website.
Hopefully this quick lowdown on websites helps you understand where you are currently on your journey. Whether you need help with just design and flow or content management and maintenance (or both), we’ve got you covered. Creating and maintaining websites are a big step in the right direction for your small business, and Juice is happy to help you climb there.