3 Reasons Why Feedback Matters
Asking your customers/patients/clients for feedback is an important piece in understanding their thoughts on your products and/or services. You can informally gauge how they feel, but getting hardcore data is priceless, and here’s why … Reason #1 Make Your Customers Know They Are Important If you’re taking the time to get their feedback, your customers […]
Your Word of the Year
It’s time to strategize for 2017. The new year will be here before we know it, and although I recently talked about making your fourth quarter strong, it’s critical to start preparing for first quarter and the new year overall as well. Many know that for the past few years, I’ve had a word for […]
Fourth Quarter Marketing
Before you start focusing on 2017, take the time to plan for a powerful fourth quarter for this year. Stand Out Keep your marketing efforts active to have a strong finish to the year. If others want to fade away as we head into holiday season, there’s more time for you to stand out. It’s […]
The Ultimate Writing Guide
Make sure your writing helps people take in your message. One of the ways to accomplish that is with your writing style. A writing style is made up of many elements, but for now, let’s focus on one: consistency. For example, there’s a choice on how you show time in your copywriting: am/pm, a.m./p.m., or […]
The Light Bulb of Inspiration as a Business Owner
As business owners, there is a tremendous benefit in reading. Reading biographies, reading industry-related pieces, reading entrepreneur articles … the list is long, and it’s a worthwhile list. This reading time gives us inspiration and valuable insight into how others approach roadblocks and challenges, how to grow, ways to develop teams, and a plethora of […]
Marketing Tips Brought to Life for Your Business Event
Once you’ve decided you want to have a business event, there are some preliminary steps before you work on the marketing aspect. First, you need to make some key decisions about your event: Who is your target audience? What is the primary goal for your event? Are there secondary goals for your event? Your answers […]
Supercharge Your Brand!
Companies can go years without changing the status quo of their branding. The life of your company changes, and so should your company’s branding. Five Reasons to Rebrand 1. Merger or Acquisition If your company is going to experience a merger or acquisition, there will be a multitude of changes that occur. As a result, […]
The Juice Story: We Said “Yes” to Rebranding
Once upon a time, a company named Juice was created. We were a company with three women, and we had one major industry source for our business. Over time, the services we offered expanded beyond graphic design to include print. Then we expanded our client base – we no longer served one industry but many. […]
Vacation Time: Go, Get Outta Here
As business owners, our to-do list can seem endless. There’s always one more thing. You have read plenty of articles about the work/life balance, and you do your best to make your version of balance happen. Then someone mentions the word “vacation,” and you think that is not possible. If there aren’t enough hours in […]
Time to Think
I believe everyone needs time to think about work. You may think that’s a strange thing to say, but it’s true. For those of us who have work days where every minute is maximized, time to reflect is precious. That reflection time may result in a new process that will save you time or money, […]