Stop asking questions in your marketing headlines!
Some people might get mad at me about this post, but I’m not going to apologize. I’m on a one-man quest to rid marketing and advertising headlines of questions, and here’s where I’m going to explain the “science” behind my stance on this topic. First of all, a term … Headline = The usually short phrase, […]
Marketing Tips Brought to Life for Your Business Event
Once you’ve decided you want to have a business event, there are some preliminary steps before you work on the marketing aspect. First, you need to make some key decisions about your event: Who is your target audience? What is the primary goal for your event? Are there secondary goals for your event? Your answers […]
Direct Mail – Targeted vs. EDDM
Direct mail campaigns usually fall into one of two categories—those that use a client database and/or purchased mailing list, or those that use the US Post Office’s EDDM (Every Door Direct Mail) service. What’s the difference between the two? I’m glad you asked! Targeted Direct Mail Just like mailing out your holiday cards, with a […]
Behind-the-Scenes: Tools Juice Couldn’t Live Without – Part Two
Today, we’ll continue our behind-the-scenes look at the tools that keep our juices flowing. Last time, I talked about the wonderful instant messaging software we use, HipChat®. Next, I’ll share what is undeniably the most integral part of our workflow. Meet Asana®. Asana is a bright and airy web-based project management software that is also […]
Behind-the-Scenes: Tools Juice Couldn’t Live Without – Part One
Juice uses many tools to keep us on track, communicating and productive. In an effort to share some of the knowledge we’ve gained, we’d like to give you a behind-the-scenes look at some of the tools that keep our juices flowing. So without further ado, may we introduce our great friend HipChat®. HipChat is an instant […]
Supercharge Your Brand!
Companies can go years without changing the status quo of their branding. The life of your company changes, and so should your company’s branding. Five Reasons to Rebrand 1. Merger or Acquisition If your company is going to experience a merger or acquisition, there will be a multitude of changes that occur. As a result, […]
The Juice Story: We Said “Yes” to Rebranding
Once upon a time, a company named Juice was created. We were a company with three women, and we had one major industry source for our business. Over time, the services we offered expanded beyond graphic design to include print. Then we expanded our client base – we no longer served one industry but many. […]
I want to write a book; but where do I find the time???
Since 2011, I wanted to write a book. I had the content in my head, as it was a presentation I did often – the 4 ½ Networking Mistakes, these are things that the networking experts TELL you to do. I delivered the presentation for almost four years, so I just needed to get it […]
Direct Mailing – Make a Great First Impression
In my previous blog about direct mailing, I discussed the role that timing plays for your mailer to go straight from the mailbox to your recipients’ eyes. Now, let’s talk about the design of your mail piece. Along with timing, this is a crucial aspect in not only getting your audience to keep your postcard, […]
Vacation Time: Go, Get Outta Here
As business owners, our to-do list can seem endless. There’s always one more thing. You have read plenty of articles about the work/life balance, and you do your best to make your version of balance happen. Then someone mentions the word “vacation,” and you think that is not possible. If there aren’t enough hours in […]