Marketing Lingo 101
Joyce and I joke that my role at Juice could often accurately be described as “translator” – and I love it. I don’t speak a legitimate second language but like to think I’m an expert in Juice Lingo. Can we agree that counts as speaking say, 1.125 languages? 1.25 on a good day? Throughout my […]
Your Word of the Year
It’s time to strategize for 2017. The new year will be here before we know it, and although I recently talked about making your fourth quarter strong, it’s critical to start preparing for first quarter and the new year overall as well. Many know that for the past few years, I’ve had a word for […]
Fourth Quarter Marketing
Before you start focusing on 2017, take the time to plan for a powerful fourth quarter for this year. Stand Out Keep your marketing efforts active to have a strong finish to the year. If others want to fade away as we head into holiday season, there’s more time for you to stand out. It’s […]
The Ultimate Writing Guide
Make sure your writing helps people take in your message. One of the ways to accomplish that is with your writing style. A writing style is made up of many elements, but for now, let’s focus on one: consistency. For example, there’s a choice on how you show time in your copywriting: am/pm, a.m./p.m., or […]
3 Somewhat Easy Ways to Unstick Your Marketing
As a business owner, so much of your time, energy, and heart are invested in its success. Since it is so close to your heart, it can be difficult to know where to go next with your marketing – even harder to look past your own vision for your company’s marketing to consider someone else’s. That’s Why […]
Five Ways to Juice Up Your Marketing Plan
Depending on the products and services you offer, it’s likely that business slows down during certain times of the year. For some, it’s summer and for others, it’s winter. Whenever it hits, the off-season can be viewed as both a blessing or a curse. Sure, you’d prefer to be hitting consistent sales numbers all year long, but […]
The Light Bulb of Inspiration as a Business Owner
As business owners, there is a tremendous benefit in reading. Reading biographies, reading industry-related pieces, reading entrepreneur articles … the list is long, and it’s a worthwhile list. This reading time gives us inspiration and valuable insight into how others approach roadblocks and challenges, how to grow, ways to develop teams, and a plethora of […]
Marketing Tips Brought to Life for Your Business Event
Once you’ve decided you want to have a business event, there are some preliminary steps before you work on the marketing aspect. First, you need to make some key decisions about your event: Who is your target audience? What is the primary goal for your event? Are there secondary goals for your event? Your answers […]
Direct Mail – Targeted vs. EDDM
Direct mail campaigns usually fall into one of two categories—those that use a client database and/or purchased mailing list, or those that use the US Post Office’s EDDM (Every Door Direct Mail) service. What’s the difference between the two? I’m glad you asked! Targeted Direct Mail Just like mailing out your holiday cards, with a […]
Behind-the-Scenes: Tools Juice Couldn’t Live Without – Part Two
Today, we’ll continue our behind-the-scenes look at the tools that keep our juices flowing. Last time, I talked about the wonderful instant messaging software we use, HipChat®. Next, I’ll share what is undeniably the most integral part of our workflow. Meet Asana®. Asana is a bright and airy web-based project management software that is also […]